Cover FX x Create & Cultivate x Live Tinted Power Play Panel Re-Cap & GIVEAWAY!!!

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Wow, where do I even begin!?! Yesterday was such an exciting, surreal, powerful day! I was asked to be part of a Power Play panel hosted by Cover FX, Create & Cultivate & Live Tinted – a brand I truly love and use, a platform for women chasing their dreams, and a new start up that champions diversity in the beauty world, respectively. How cool is that? The best part was the topic on hand – the importance of diversity in beauty and why inclusion matters.

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I had the honor of sitting alongside some powerhouse personalities including my dear friend & she-EO Deepica Mutyala (@deepica), my new mancrush with the most velvety skin Victor Ramos (@vicmram), clean beauty guru Tashina Combs (@logicalharmony), and the sweet, talented Ajiona Alexus (@ajionaalexus). The most powerful part for me was that we all came together to represent the very core of diversity in beauty – not only with our skin tones, but with our unique perspectives.

For me, it was really important to touch on what I hope for my kids as they grow up in today’s world as it relates to beauty standards specifically with the relevance of social media. In a nutshell for me my main point was that I want not only my daughter, but both my kids, to be able to admire other people’s beauty and accolades without questioning their own. There is room for ALL of us and I truly do believe that. We live streamed the whole event but if you missed it I uploaded it to my Youtube channel and linked it below as well!

This panel meant so much to me and I’d love to keep the convo going. Is diversity and inclusion something that comes to mind when you think of beauty? It really is more than skin deep. Read more about it here.

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Now for the fun party – the GIVEAWAY!!!! This entire panel started with the launch of the new Power Play matte foundation from Cover FX. If you follow me on IG and my stories, you know this is one of my all-time fave brands – not only for it’s insanely luscious finish but also for their huge shade range spanning 40 colors! I was lucky enough to be gifted the entire collection of colors and now I want you beautiful people to have a chance to experience this new foundation first-hand. I will be selecting 10 people to receive their perfect shade. You’re probably wondering how I can gift foundation when I don’t know your skin tones. Well, part of the giveaway will include a 5-10 minute consult with me to find your perfect match. Check out my IG page for entry rules @amirawaldesai

**Giveaway is for US residents only and will close 3/29/18**

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And, if you want to get to know a little more about where I’ve been and where I’m going feel free to read up on me with this article from Cover FX! Thanks to each and everyone of you for being on this journey with me!



Ami Desai

Creative Producer & Owner at Ami Desai
Ami Desai is a creative producer, host, makeup artist, and lifestyle expert. She has a Bachelor’s Degree in Communications from UC Berkley and a Masters Degree in Broadcast Journalism from Boston University. She shares everyday tips on hair care, makeup, and fashion on her Instagram, YouTube, and

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